Marketing Case Studies
Case Study #1 Details: Email Campaign
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Situation
A SaaS client offers a digital product delivered on the back end of a registration/log-in process. The SaaS client relied heavily on referral traffic, organic search, and direct traffic sources. Email marketing was done periodically and en masse. A typical email announced a new product and was sent to everyone on the list, or the list was segmented into two user roles.
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Challenge
Email was not driving significant users to the site or converting users.
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Strategy
The strategy included an audience-centric, segmented email strategy with a consistent, weekly cadence
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Results
- Email segmentation identified the most profitable audience segments and led the way for new product development
- A consistent email strategy increased sessions 392.3% year over year
- Channel profitability increased by 1,151%
Strategic Email Success Details
Segmentation Identified Most Profitable Audiences
In 2024, we began segmenting emails by user profession, as self-identified during registration. Further segmentation was done by product-type. Emails were sent weekly. Audience testing revealed the most profitable audience segments. In addition, identifying the most profitable audience segments enabled the development of new products to meet the additional needs of those high-converting audiences.
Lessons from zero: Some weeks, open rates, clicks, or email revenue were zero. Those weeks delivered incredible insights into certain audience segments, helping identify those that were not engaged or were unlikely to buy in the future.
Consistent Email Strategy Increased Sessions
Sporadic and unsegmented email efforts in 2023 drove 2,809 sessions from that traffic channel. When email became strategic, consistent, and segmented/personalized for specific audiences, it drove 13,829 sessions in 2024.
Sessions from email increased 392.3% in a 12-month period compared to the previous period.
Revenue from Email Channel Increased by 1,151%
Revenue from the email channel increased by 1,151.8% over the previous 12 month period. These results came from strategic, consistent email marketing efforts, learning which audience segments are most likely to respond to email, and tailoring emails to those high-value segments.
Case Study #2 Details: Paid Social Campaign
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Situation
A specialty e-commerce business selling a limited selection of DTC products serves a B2C audience, with typical order quantities of one item, and a B2B bulk purchase audience, with typical order quantities of 10 or more items.
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Challenge
Utilizing PPC to drive traffic from social media (Meta) platforms to blog content and product pages, offsetting their limited keyword opportunities from a small product catalog and niche industry.
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Strategy
The strategy included two small paid social campaigns on Meta’s ad platform to drive more traffic to blog posts and support on-page SEO efforts, as well as product-specific ads to drive purchases.
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Results
- Paid social drives 60% of site traffic
- Paid social preserved organic search channel
- Paid social contributed to 55.38% increase in revenue over previous year
Paid Social Success Details
Paid Social Drives 60% of Site Traffic
Keyword opportunities for the small catalog of specialty products are limited. Creating a “blog promotion” campaign on Meta allowed for targeting the ideal audience at the awareness stage and driving traffic from social platforms to the website. With a $5/day campaign spend (approximately $150/ month), paid social efforts are driving 60% of overall site traffic from targeted audiences.
Paid Social Preserving Organic Search Traffic
When new blog posts are published, they are added to the blog promotion campaign. By driving traffic to these posts, search engines recognize that they are relevant and visited often, which supports overall SEO efforts.
In 2025, websites across every industry experienced drops in SEO traffic as the use of AI engines grew. The average benchmark loss in SEO traffic was 25%. This client saw their SEO traffic increase by 27.5% as a result of optimizing existing content and committing to their paid social “blog promotion” campaign. An emphasis on paid social “AI-proofed” SEO for this specific case study.
Paid Social Contributed to 55.38% in Revenue
A second paid social campaign centered around product promotion. This drove traffic to specific product pages and sales pages. For $5/ day (approximately $150/month) in product ads on the Meta platform, this speciality seller increased their revenue by 55.38% in 2025 compared to the previous period.
Case Study #3 Details: Local SEO Campaign
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Situation
A local brewpub, which relies entirely on in-person sales, was struggling to get the word out about its new wood-fired pizzeria and menu. They wanted to be known for more than just being a local brewery.
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Challenge
Utilizing local SEO to increase visibility across search, maps, and local directories.
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Strategy
Implementing a local SEO strategy that includes optimizing and posting to the business's Google Business Profile and ensuring business information consistency across local directories. Results were evident and measurable within 3 months.
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Results
- Google Search views increase 152%
- Google Maps views increase by 19%
- Interactions increase by 24%
Local SEO Strategy Details
Google Search Views Increase 152%
Google Search views for the brand increased by 152% in the first 3 months compared to the previous period. Google Business Profile was optimized to include information about the new offering, and GBP posts highlighted wood-fired pizza and the new food menu in addition to brewery beverages.
Google Maps Views Increase 19%
Consistent directory listings and new site content, including blog posts and a landing page for the new offerings, increased Google Maps views by 19% in the first 3 months compared to the previous period.
Interactions Increase By 24%
Increases in Google Search and Maps visibility lead to a 24% increase in brand interactions within 3 months, including site visits, directions requests, and phone calls tracked by Google.