Locally Focused SEO Case Studies
The following case studies are illustrative examples of the long-term efficacy of consistent SEO efforts over time. They have been selected because they represent locally focused projects or a combination strategy of SEO and PPC. Every client is unique, and results will vary depending on the size of your product catalog, SEO budget, keyword opportunities, and the time invested in consistent SEO efforts.
Project: City-Owned Art Trail SEO Only
- Objectives: increase project awareness
- KPIs: increased keyword volume and website traffic
The City of Folsom, CA, launched a music-themed art trail and wanted to increase project awareness in the local community. A mix of on-page and local SEO tactics were deployed consistently over time, resulting in a steady month-over-month increase in keyword rankings, improved ranking positions, and increases in web traffic over time.
This client relied on Organic Search for the majority of incoming website traffic. You can see a correlation between an increasing number of keywords and improvements in keyword position and increases in web traffic over time.
Project: Specialty Ecommerce SEO + PPC
- Objectives: increase ecommerce traffic
- KPIs: increased keyword volume and website traffic
A specialty e-commerce business selling a limited selection of prescription locking products sought to increase traffic to their online store. This client serves a B2C audience, with typical order quantities of one item, and a B2B bulk purchase audience, with typical order quantities of 10 or more items. The keyword strategy focused on individual products, as well as overall topics related to child safety and community safety.
This client relies on PPC to drive traffic from social media (Meta) platforms to blog content and product pages, offsetting their limited keyword opportunities due to a small product catalog and niche industry.
Project: Local Infill Development SEO Only
- Objectives: improve ranking for position branded keywords
- KPIs: improved positions, increased volume
A California real estate developer wanted their website to rank at the top of the SERPs (Search Engine Results Pages) for branded keywords related to their infill development project. A local SEO strategy was implemented, resulting in improvements in keywords within the top 3 results and SERP Features. Significant Improvements in the number of keywords and website traffic also occurred over time.
This client relies on Organic Search only for website traffic and does not invest in PPC. You can see the correlation between increases in keyword performance and increases in website traffic.