Every Step Between Cart and Checkout Is a Chance to Lose the Order
WordPress was built to publish content. Selling got added one tool at a time: a Vinoshipper cart for wine, maybe WooCommerce or Square for the merch and tasting tickets, a form for the club.
Each tool works. Together, they can hand your customer a store with seams in it, and orders slip through the seams. The shopper buying a bottle and a gift card checks out twice. The first-time buyer types her address and card number from scratch. The club member who buys a hat lands in a second customer record, so your next email has no idea she's a member.
For a winery, cidery, or meadery, those leaks widen at the worst possible times: a club release, the holiday rush, the week after your harvest party.
Every order lost at checkout is a customer you already paid to bring in.
For producers on Vinoshipper, our team closes those gaps with checkout consolidation. On a WordPress site, that means moving your store to Shopify. Vinoshipper stays. Consolidation pairs two services:
- A platform migration from WordPress to Shopify, so everything you sell lives in one store
- Our Vinoshipper Shopify Checkout App, so compliance runs inside that store's checkout
See how the Vinoshipper Shopify Checkout App handles compliance at checkout.
Why We Recommend Shopify + Vinoshipper for Wine, Cider, and Mead Sales
Shopify gives you one checkout for everything you sell. Vinoshipper keeps compliance where it already works. As an agency obsessed with conversion rate optimization, these are the reasons we recommend the pairing to producers who want more orders from the traffic they already have.
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Compliance stays with Vinoshipper
Tax, age verification, and state permits run through Vinoshipper inside your Shopify checkout, using the Checkout App we built. Your customer sees one simple checkout. Compliance happens behind it, so you keep selling into the states you ship to today.
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One cart for everything you sell
Wine, cider, and mead check out alongside the logo glasses, tasting tickets, and gift cards. One order and one customer record means the club member who buys a hat is still a club member in your next email. Bigger carts, fewer abandoned ones.
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A checkout built to convert
Shop Pay fills in the address and payment details for shoppers who've saved them with Shop Pay, so a returning buyer can check out in a tap. Shopify reports Shop Pay can convert up to 50% higher than a standard checkout. Shipping costs show up front, and more carts become completed orders.
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A shipping strategy that protects margins
Adult signature requirements and ship-to access points add cost to every order. Our Shopify/Vinoshipper integration lets you build a strategy around them (hold-at-location, carrier rules, rate logic) that can protect your margin on every case you ship.
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Club revenue that keeps coming
Your club is your steadiest revenue. With club members and online shoppers in one customer record, you can see who's buying between shipments and send the right offer before a member cancels.
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Pick the POS that work online and in the tap or tasting room
Keep the POS your staff already knows, or move the counter to Shopify POS so in-person and online sales share one catalog and one inventory count. We recommend based on how you sell. Either way, your online store gets the checkout it needs to sell more.
Just Ask Our Existing Clients
The Questions Every Producer Asks Before Migrating
We don't need to sell you on Shopify as a platform capable of handling your ecommerce business. We understand what's holding most brewery and cidery owners back from migrating to a new platform: we've worked with hundreds of ecommerce clients for 20+ years who've all had the same hesitation before making the move.
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Our compliance works today. Will consolidating break it?
Compliance is why we built the Vinoshipper Shopify Checkout App in the first place. We map your legal ship-to states before we touch a line of code; then tax rates, age verification, and shipping permissions are configured and tested against that list. You go live compliant on day one, in every state you can legally serve.
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We'll lose years of order, club history, and our SEO rankings.
Order history, customer accounts, club member records, product data, and reviews migrate with you. URL redirects are mapped page by page so your WordPress search equity lands on the new store. We're obsessed with CRO: our migrations have increased conversions by 15% to 150%, on top of the 99.6% average conversion retention.
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What will this cost? Will it pay for itself?
A data-only migration for stores under $5M starts at $7,500 and takes about 5 weeks. Set either number against the 29% to 162% lifts above, and the payback is worth running on your own sales. We'll run the numbers with you on the consult to see if the math makes it worth it.
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I don’t have time to manage a project like this.
AOur 300-point migration plan, run by a Shopify Plus Preferred Partner team, moves your data without sacrificing sales while you keep running the business. You make the decisions, we flag exactly when your input is needed, and we handle every other step of the move.
Your Partner in Ecommerce Success
Whirlwind Ecommerce is a Shopify Plus Preferred Partner, a Vinoshipper integration partner, and the developer of the Vinoshipper Shopify Checkout App. Every strategist, designer, and developer on your project is in-house and US-based. One team, start to finish: the people who onboard you on day one are the people who take you to launch.
Our Process
Whirlwind has been building and rebuilding ecommerce stores since 1999 for 200+ brands, including wineries, cideries, meaderies, breweries, and distilleries, plus food and beverage, health and nutrition, fashion and beauty, and more.
Conversion rate optimization is the foundation of every project our team touches, because more orders is the point of every project. Checkout consolidation is where the lift starts. These services are how the producers above took it further:
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Conversion Rate Optimization
We include conversion rate optimization in every project, from app integrations to full-service migrations. Our methodologies make it easier to buy: easing checkout, lowering friction, increasing trust, and removing purchase risk. It's how we got Monk's Meadery's 162% conversion lift.
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Content Strategy
Full-service migration projects include persona-based content strategies and copywriting that attract your ideal customers, so you can share your story and sell more at the same time, from your first taproom release to your flagship product. Paired with branding, it's part of how Franzese Wine reached a 48% conversion lift.
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Branding Strategy
Full-service migrations include visual brand identities that support your content strategy, resonate with your customers, and communicate your values online, on your labels and cans, and in taprooms and retail accounts.
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Technical Expertise
From custom development to app integrations, our team's technical expertise makes it easier to sell, with solutions for inventory management, marketplaces, unified commerce, taproom POS integration, and more. Alileo Wines came to us for a Shopify migration with checkout consolidation and saw a 53% lift.
Whether you’re migrating to a new ecommerce platform or optimizing your current one, our Whirlwind Approach can make it easier to buy and easier to sell, so you can see conversion improvements for your ecommerce store.
How It Works: Taste twice, bottle once.
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Consult.
A call with our strategists about how you sell today, where shoppers drop off between cart and checkout, and what you want the store to do next. You leave with a scoped budget and timeline.
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Parallel build.
We build your Shopify store while your current site stays live. You review as we go. Your customers keep ordering the whole time. No downtime, no disruptions, no lost sales.
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Launch.
Your new store goes live. We verify redirects, analytics, and compliance, and track conversion against your old store's baseline. Then we watch the conversions increase.
You keep selling the whole time.
Whirlwind Makes it Easier to Buy, Easier to Sell
Your customers get a faster store and a one-tap checkout. You get your weekends back from WordPress maintenance.
Book your migration consultation. 30 minutes, with a strategist, free. You leave with a real number and a real timeline, whether or not you hire us.