Data & UX analysis → actionable measurable recommendations

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Example Recommendations 

KPIs / Action Items

• KPI Product Views -> Carts
  • Critical content + CTA above the fold (mobile + desktop)
  • Trust factors
  • Social proof
  • Incentive to purchase now
• KPI Carts -> Checkouts
  • Lower purchase risk
  • USPs reminder
  • Repeat incentive / trust factors
• KPI Shipping -> Payments
  • Return/Cancellation policy
  • Shipping price strategy
• KPI Search -> Product Views
  • Persona-driven landing pages for popular keyphrases
  • Add keyphrases to qualify products for no-result searches
• KPI Home/Category -> Products
  • Promote / sort products with high Purchase:View ratios

Discuss

• Trust factors
• Lowering purchase risk
• Shipping price strategy

Next Steps

• Prioritize recommendations (effort vs impact + balance with other objectives)
• Implement
• Monitor, measure, continuous improvement