How Is Your Site Performing?

Our complimentary site audit will look at four areas of performance:

  • BRAND AUDIT

    Does your branding resonate with your target demographics? 

    • Landing page analysis. What works, what needs approvement
    • Recommendations and action steps to improve overall cohesiveness and establish an impactful and effective visual brand.
    • Action items & KPIs effected

  • CONTENT AUDIT

    Does your content resonate, differentiate, engage and persuade your ideal audience?

    • Content alignment
    • Personas, KSPs, buyer motivation and transformation evaluation
    • What's clear, unclear
    • Opportunities for improvement
    • Action items & KPIs effected

  • CRO AUDIT

    Where are you losing ecommerce buyers and why?

    • Identify purchase barriers, friction points & bottlenecks
    • Analytics review, UX review
    • Personalized recommendations based on industry best practices and previous success stories
    • Action items & KPIs effected

  • SEO/GEO Audit

    How are buyers are finding you vs your competitors?

    • Assess top keywords, competitors, pages
    • Organic, paid search and AI visibility analysis
    • Align findings with goals, provide action items
    • Action items & KPIs effected
Apply For Your Free Site Audit

Your Auditing Experts

  • Erica Neubauer | Brand Strategy

    For over 15 years, Erica has provided online retailers brand strategy, logo development, and print collateral design.

  • Melissa Zimmerman | Content Strategy

    Melissa has provided Content strategy, content implementation and SEO/PPC/Email/Social optimization for over 15 years.

  • Mark Wexler | CRO Expert

    Mark has been building eCommerce solutions for over 25 years providing CRO clients up to 300% conversion rate increases

Example Deliverables

CRO Audit - What to Expect

Data & UX analysis → actionable measurable recommendations

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Example Recommendations 

KPIs / Action Items

  • KPI Product Views -> Carts
    • Critical content + CTA above the fold (mobile + desktop)
    • Trust factors
    • Social proof
    • Incentive to purchase now
  • KPI Carts -> Checkouts
    • Lower purchase risk
    • USPs reminder
    • Repeat incentive / trust factors
  • KPI Shipping -> Payments
    • Return/Cancellation policy
    • Shipping price strategy
  • KPI Search -> Product Views
    • Persona-driven landing pages for popular keyphrases
    • Add keyphrases to qualify products for no-result searches
  • KPI Home/Category -> Products
    • Promote / sort products with high Purchase:View ratios

Discuss

  • Trust factors
  • Lowering purchase risk
  • Shipping price strategy

Next Steps

  • Prioritize recommendations (effort vs impact + balance with other objectives)
  • Implement
  • Monitor, measure, continuous improvement

 

Brand Audit - What to Expect

Brand analysis → Action steps to improve overall cohesiveness and establish impactful, effective visual brand

Apply For Your Free Site Audit

Get Your Actionable Plan

Your audit measures your current performance and provides actionable steps to help you improve for 2026: 

  • SEO/GEO recommendations that increase site visitors
  • CRO recommendations that convert visitors to customers
  • Branding recommendations that build loyalty and return customers
  • Content recommendations to connect with your target customers

Don’t fall behind the competition this year. See where your site stands, and get a clear, actionable roadmap that will help you attract, convert, and retain more customers for your brand.