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User-Friendly Design

Most web sites get enough traffic, they just can’t convert it!

Online shoppers want to find what they are looking for quickly and easily. If your web site is not easy to use, they will move on to a competitor in a matter of seconds! Our web site platform focuses on usability and marketing techniques that turn more browsers into shoppers.

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WE use C-Navigation - the accepted standard for successful etailers.

It consists of top navigation with product tabs and action bar, left navigation which serves as the store directory, and bottom navigation which mirrors the top.

  • Full C-Navigation Control
  • Breadcrumbs
  • P/S Navigation
  • Additional Navigational Areas
  • Site Map

Page Format

WE focus visitors on what you want them to see.

A 3-column page format with large center column directs eye-path to your key selling points. The smaller left column displays the store directory and the right column contains mini-ads or call-to-action banners.

  • 3 Column Layout
  • Right-side Banner Control
  • Full Banner Control
  • Rotating Banners with Controls

Product Organization

WE lead customers logically through your store.

Ideally, customers should be able find what they want with no more than 4 drill-downs. Our intuitive and consistent page flow sequence accelerates the product search process minimizing the chance of customer frustration and maximizing opportunities for conversion.

  • Home Page
  • Category Page
  • Productline Page
  • Product Page
  • View Cart Page

Calls to Action

WE engage visitors with constant excitement and urgency.

Involved customers stay longer and buy more. All of our page templates include proven selling techniques that highlight important product information and enhance the likelihood of a completed purchase.

  • Action items in each quadrant
  • Punchy action buttons
  • Up-sells/Cross-sells
  • Custom Form Pages

User Convenience

WE provide helpful features to enhance customer satisfaction.

To earn the confidence of today’s sophisticated online shoppers, your site must have the latest customer service features. The following options are included in the Whirlwind platform and additional customized functions will be quoted upon request.

  • Search Function with misspellings & typos
  • Customer service messaging
  • Rotating Testimonials
  • Alternate enlarged product view
  • Dynamic Recently viewed items
  • Live Chat
  • Wishlists
  • Ratings & Reviews
  • Gifting options
  • Gift card messaging

Shopping Cart

WE ensure checkout is just one click away.

Customers like to know what is in their shopping cart at all times. As a standard practice, we display an updated item and amount total on every selling page and on every page view.

  • Perpetual Cart
  • Security Messaging
  • Cart Starter


WE enhance your online visibility.

Search engine ranking is critical to ecommerce success. Common web site and keyword optimization techniques are built into our system to increase your chances of consistently appearing in the top 100 positions.

  • Table-less site coding
  • Google site map
  • URL rewriting/Canonical URL
  • Metatag control
  • Cross-linking
  • Breadcrumbs